Friday, February 13, 2009

Cruise to Success

A new webinar from the good folks at OPAL.

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On Friday March 6th Loreen Phillips from the University of Texas-Dallas will join us in OPAL to discuss her new book about marketing for libraries. Everyone is welcome to attend. There is no need to register. This online event will last approximately one hour. Here are the details:

Cruise to Success: Marketing for Libraries

Friday, March 6, 2009, 12 noon EST


Loreen Phillips, the Head of Information Literacy Services at the University of Texas, has written a recently published book about marketing for libraries
Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library, published in Dec. 2008 by Chandos Publishing. Phillips provides clear, step-by-step instructions and guidelines for developing a successful library marketing program. We will speak with her about how libraries of all types, but especially academic libraries, can improve their marketing strategies, activities, and results.

If your hectic schedule does not allow you to attend a live online OPAL event of interest to you, please note that we try to record, archive, and podcast most OPAL events. For details, visit the OPAL Archive at http://www.opal-online.org/archive.htm

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