Developing Your Library’s Marketing Communications Plan - February 3

In this workshop, you will learn how to develop your:

• Marketing communications plan
• Brand
• Positioning statement
• Key message for target audiences
• Strategy for delivering key messages
• Measurements for success

The afternoon will consist of group discussion lead by the trainers regarding specific questions that you may have. Any materials that you'd like critiqued by the trainers will be reviewed during this discussion session, e.g. newsletters, bookmarks, websites, brochures, or your library’s Facebook page.

Trainer: Stephen J. Kaufman, Stephen J. Kaufman Public Relations

Date: Thursday, February 3

Time: 9:00 am – 4:00 pm

Location: NEFLIN, 2233 Park Avenue, Suite 402, Orange Park, FL 32073

Cost:

NEFLIN Enhanced: Free

NEFLIN Full: $40

Nonmember: $100

LIS Student: $25

Register at http://guest.cvent.com/d/mdqtrz

See all NEFLIN Training at http://www.neflin.org/registration.php