Wednesday, July 22, 2009

NEFLIN Virtual Training in August

Marketing Library Services Using Web 2.0: Live Online
Twitter, Facebook, MySpace...It's more than having a lot of friends. Social networking sites are a great way to connect with not only existing library customers but new customers as well. Learn about the latest tools available to market your programs and services. These tools are free and require little technical skills. Then learn how to develop a simple marketing plan that ensures you use these tools in an effective way. By the end of the program, you will:

  • be familiar with the most useful Web 2.0 tools for marketing libraries
  • have ideas for using Web 2.0 tools for marketing your own library services
  • have a written plan for marketing your library services using technology tools
    • Virtual Trainer: Lori Reed, Public Library of Charlotte & Mecklenburg County
      Thursday, August 6, 2:00 - 3:30 om
      via NEFLIN Web Conferencing Service

      Library Technologies Interest Group
      The Library Technologies Interest Group continues to discuss technology topics important to libraries everywhere. This month our focus will be public access computing policies. Join us for this ongoing discussion of the latest in library technologies.
      Monday, August 17, 10:00 am - 12:00 noon
      via NEFLIN Web Conferencing Service

      Advocacy Series: Live Online
      Libraries play an essential role in the community. We know this, but it is now more important than ever to have effective library advocates to share this message in the community. Register for one or all four. Virtual trainer: Jenny Liberatore, Lyrasis

      Advocacy #1: What is it?
      What exactly is advocacy? And how do we become advocates? The first class in the advocacy track introduces the concepts and practice of advocacy and lays the foundation for the next three classes. Tuesday, August 18, 2:00 - 4:00 pm

      Advocacy #2: Community
      Work with your community to start building an advocacy network. This two-hour distance learning session offers ideas for informing others about library program, upcoming events and required resources, and will help you find the support available in your community. Tuesday, September 22, 2:00 - 4:00 pm

      Advocacy #3: Media
      You must possess certain skills and tools to successfully use the media to promote your library and shape public opinion about libraries. This two-hour distance learning session teaches what media attention can and cannot do for your library. Tuesday, October 20, 2:00 - 4:00 pm

      Advocacy #4: Public Officials
      Learn how to attract your public officials' attention. This live online class discusses how to pinpoint your officials' priorities, shape the message you want to communicate, and draw officials into your library to raise the visibility of your resources. Tuesday, November 17, 2:00 - 4:00 pm
      These classes are FREE and available to NEFLIN members only.
      You will be emailed access information.

      See all NEFLIN Continuing Education events at

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