Wednesday, September 23, 2009

Upcoming Webinars

Taking Your Ideas to the Next Level: A Free Webinar

Tuesday, September 29, 2009, from 3:00 p.m. – 4:00 p.m. EDT

Registration is not required. More information and access information is available online.

The link to this program will be available at 2:30 p.m. on September 29, 2009.

Speakers: Joan Frye Williams, George Needham

You have a terrific idea for improving your library’s service. You excitedly share this fantastic new idea, only to have your enthusiasm deflated by picky questions, managerial indifference, or passive/aggressive resistance from your colleagues.

No matter how good your ideas are, if you don’t present them in a way that can be discussed and understood by the people who can make them happen, they won’t be implemented. You’ll be left frustrated. And your community will never experience that terrific new service.

This webinar will describe techniques that prepare library staff members at any level to present new ideas effectively. Participants will learn how to:

  • Demonstrate how your idea fits in with other organizational goals and practices;
  • Improve your empathetic skills, “think with someone else’s brain,” and anticipate how ideas will be received;
  • Identify the people who can assist you in carrying your ideas to reality;
  • Face resistance squarely and overcome objections;
  • Improve presentation skills so that a good idea won’t be lost in a substandard delivery.

This webinar will be of interest to any members of the library community who wish to see their ideas move forward. The tips and techniques covered here will also be useful to those who need to coach others in how to present their ideas more effectively.


Takin’ It to the Street: Why businesses, non-profits and libraries must change how they deliver service to their markets

Wednesday, September 30, 2009, from 2:00 - 3:00 p.m. Eastern

Register here

(Note: If this time doesn’t fit your schedule, you can find this and other programs in the Library Journal archive at

Sponsored By: Serials Solutions

“I know that half my advertising works; I just don't know which half.”

This might have been acceptable to department store tycoon John Wanamaker, but businesses and libraries in today’s economy need a focused approach to marketing, one that starts with understanding the markets being served.

For years Fortune 100 companies have used sophisticated geographic information system (GIS) mapping tools and advanced database technologies to segment their markets and deliver products and services to meet specific market needs. These same powerful analytic tools that provide a detailed look at neighborhoods street-by-street are now available through libraries.

Public libraries use these tools to help small businesses and non-profit agencies find and target their markets, as well as to support the library’s own strategic, marketing, and facilities planning. Academic libraries support students, faculty, and staff working on marketing and urban planning projects or PEST (Political, Economic, Social and Technological) and SWOT (Strengths, Weaknesses, Opportunities and Threats) analyses.

Join this panel of experts to learn how market segmentation can help with the three most important elements of business success: 1) finding new customers; 2) retaining current customers; and 3) locating a business.

The program will explore:

  • What is market segmentation and what is the data behind it?
  • How is market segmentation used by small businesses and non-profits to create compelling value?
  • Why and how does the use of market segmentation create compelling business decisions?


Gina Millsap, Executive Director, Topeka & Shawnee County (KS) Public Library

Alice Kavanagh, Market Segmentation Specialist, ESRI


Marc Futterman, President and CEO, CIVICTechnologies


Digital Reference Summit: Be Where Your Users Are

Wednesday, September 30, 2009, from 2:00 - 3:30 p.m. Eastern

Register here

(Note: If this time doesn’t fit your schedule, you can find this and other programs in the WebJunction archive at

After a decade of adjustment, libraries are reaffirming their role as key information providers in this digital age. Call it what you will, libraries are providing digital reference, chat reference, virtual reference, online reference, synchronous reference, and now text message reference as part of their library’s suite of services. Join us for this special 90-minute Webinar to hear the latest implications, trends, and tips in digital reference with a panel of special guests including: Stephen Francoeur, Information Services Librarian, Baruch College (NY); Susan McGlamery, 24/7 Reference Cooperative Director; and Alison Miller, Internet Public Library.

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